We’re about halfway thru the latest Rock Your Net sessions. Wednesday night I was emphasizing the importance of community in any artist/songwriter/musicians’ marketing efforts. That’s when it hit me.
The generosity of community has been so vital to the success of Outside The Box Music and Rock Your Net. I hope you’ll indulge me and let me recognize some folks who have been so important in the arc of this project.
This year the mainstream music establishment was preoccupied with letting the indie/DIY community know they were "Not Good Enough." In fact, some gatekeeping factions of even the DIY/Indie community seemed to reinforce this theme (more on this later).
The rumblings started in February at The Grammys when Esperanza Spalding won Best New Artist over better known names like Mumford and Sons and Justin Bieber. So much so, A member of Bieber’s Army hacked her Wikipedia site to say "Who Are You Anyway?"
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